After its launch on February 2015, Makarizo Hair Energy Scentsations as the first hair perfume with odor neutralizer in Indonesian market has been keeping its existence through various events and activities.
Recently, as a part of awareness building, Makarizo Hair Energy Scentsations turned public transportation infrastructures into a target for product promotion. Commuter line stations were chosen with consideration that many people from different field of activities who are prone to unpleasant odors can be found. With promotional visuals placed at the stations and at the hanging alley inside of the carriages, the approach was eye-catching to the passengers and the crowd of the station.
Some stations that have been “scented” by Makarizo Hair Energy Scentsations are Sudirman Station, Manggarai Station, and Tanah Abang Stations, including some commuter lines which on daily basis pass through the stations: Bogor-Jakarta, Bekasi – Jakarta Kota, and Tanah Abang-Serpong. This program has been running since June 2015 and will be going on until November 2015.
Makarizo Hair Energy Scentsations, hair is a hit in just one spritz!